Cookies Policy

Cookies are small text files that are placed on your device (computer, tablet, or smartphone) when you visit a website. They are widely used to make websites work more efficiently, to remember your preferences, and to provide website owners with analytical information about how their site is used.

Cookies are not programs and cannot run code or deliver viruses. They simply store a small amount of information that is sent back to the website on each visit.

We use cookies for the following purposes:

• To understand how visitors interact with our website (analytics)
• To measure the reach and effectiveness of our content on social platforms (marketing)
• To remember your cookie consent preference
• To ensure the website functions correctly

We use three categories of cookies on this website:

Strictly Necessary Cookies

These cookies are essential for the website to function and cannot be disabled. They are typically set in response to actions you take, such as setting your cookie consent preference. Without these cookies, certain parts of the website would not work.

Analytics Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our website. All information collected by these cookies is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.

Marketing Cookies

These cookies are set through our website by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant content on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device.

The following table provides details about the specific cookies we set or allow on this website:

Google Analytics 4

We use Google Analytics 4 (GA4) to understand how visitors engage with our content. GA4 sets cookies on your device to collect anonymized data about your visit. This data is processed by Google and may be stored on servers outside Pakistan. Google’s use of this data is governed by their own Privacy Policy. You can opt out of Google Analytics tracking at any time by installing the Google Analytics Opt-out Browser Add-on.

Meta (Facebook) Pixel

We use the Meta Pixel (Facebook Pixel) to measure the effectiveness of our content on Facebook and Instagram. When you visit this website, the Pixel may set a cookie and send information to Meta about your visit. If you are logged into Facebook, this data may be associated with your account. Meta’s use of this data is governed by their Privacy Policy. You can manage your ad preferences at facebook.com/ads/preferences.

You have several options for managing or disabling cookies:

Browser Settings

Most web browsers allow you to control cookies through their settings preferences. You can typically set your browser to refuse all cookies, accept only certain types, or delete cookies already stored on your device. Please note that disabling certain cookies may affect the functionality of this website.

For guidance on managing cookies in popular browsers:

• Google Chrome
• Mozilla Firefox
• Apple Safari
• Microsoft Edge

Our Cookie Banner

When you first visit our website, a cookie consent banner is displayed at the bottom of the page. You can choose to Accept all cookies or Decline non-essential cookies. Declining will prevent analytics and marketing cookies from being set, while strictly necessary cookies will still be used to store your preference.

Some browsers offer a “Do Not Track” (DNT) feature that signals to websites that you do not want to be tracked. Because there is currently no universally agreed-upon standard for how websites should respond to DNT signals, our website does not currently alter its behaviour in response to a DNT signal. We encourage you to use the cookie controls described in Section 6 to manage your tracking preferences.

We may update this Cookies Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The “Last updated” date at the top of this page indicates when it was last revised. We encourage you to review this page periodically. Continued use of the website after any changes constitutes your acceptance of the updated policy.

If you have any questions about our use of cookies or this Cookies Policy, please get in touch: